Southall Farm & Inn is a premier destination rooted in hospitality, sustainability, and elevated experiences. We are seeking a passionate and results-driven Restaurant Sales & Catering Manager to oversee and grow private dining sales, large party reservations (12+ guests), and restaurant-based catering events. This role is responsible for prospecting, selling, coordinating, and executing all group dining functions and special activations within Southall’s dining outlets, including January and other on-property venues.

The ideal candidate will be highly organized, collaborative, and service-focused, working cross-functionally with culinary, events, and operations teams to deliver exceptional guest experiences while optimizing revenue and space utilization.

Key Responsibilities:

Sales & Business Development

• Drive revenue through proactive sales strategies focused on private dining, restaurant buyouts, large group reservations (12+ guests), and special event activations.
• Respond to and convert inbound inquiries, tailoring each proposal to guest preferences and operational feasibility.
• Develop and maintain relationships with local corporate groups, concierges, tourism partners, and repeat clientele.

Reservation Management & Yield Optimization

• Manage all large party (12+ guests) dining reservations across Southall outlets to ensure a balance between service quality and revenue generation.
• Oversee reservation yield management strategy, working with restaurant leadership and the reservations team to optimize table turns, pacing, and revenue per cover.
• Coordinate with the culinary and beverage teams to identify menu formats and operational needs specific to large group experiences.

Client Engagement & Event Coordination

• Serve as the lead contact for clients from inquiry through post-event follow-up.
• Conduct site tours, tastings, and menu consultations to ensure event alignment with guest expectations and brand standards.
• Prepare detailed proposals, contracts, and banquet event orders (BEOs), ensuring timely and accurate communication with all stakeholders.

Administrative & Reporting

• Maintain accurate sales pipelines, client files, and event calendars within CRM and catering software (e.g., Tripleseat).
• Monitor sales performance, forecasting, and reporting in collaboration with the Director of Events.
• Collaborate with accounting for proper billing, deposits, and final invoicing.

Cross-Departmental Communication

• Communicate group details clearly to restaurant GMs, service teams, culinary, and beverage leadership.
• Participate in weekly BEO and reservations meetings to ensure alignment.
• Work with marketing to promote private dining offers and seasonal campaigns.

Qualifications:

• 3+ years of experience in private dining sales, catering coordination, or high-end restaurant group booking management.
• Strong understanding of yield management, table pacing, and large party logistics.
• Exceptional organizational skills and attention to detail.
• Excellent communication and interpersonal skills with a guest-first mindset.
• Familiarity with reservation systems (e.g., OpenTable, Resy) and CRM/catering software.
• Ability to work evenings, weekends, and holidays as required.